MedicinMan invites contributions on topics related to Field Force Excellence in healthcare sales and marketing. Read previous issues of MedicinMan to get an idea about acceptable topics or write in to our Editor (anupsoans[at]medicinman[dot]net).
General guidelines for submission are given below.
1. Articles must preferably be between 600-800 words in length. Maximum word limit is 1200 for a feature length article.
2. Articles must be original and not published elsewhere. Previously published articles may also be submitted for consideration; onus of ensuring that no copyrights are violated rests with the author
3. Authors are encouraged to include pictures, graphs and tables if it enhances the narrative.
4. Articles must not be biased to any company, product or service. Articles found to be blatantly self-promotional may be rejected.
5. Authors may submit a short bio (25 words max) along with their email ID, social media handles and a clear photo for publication.
6. MedicinMan reserves the right to accept or reject an article after due editorial review.
Editorial Guidelines
10 tips on writing from David Ogilvy
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.